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News - Google allows Bitcoin advertising
Google is changing its guidelines and now allows BlackRock and other ETF providers to advertise the Bitcoin ETF. What are the implications of this decision?
Google's advertising guidelines are being updated to allow advertising for U.S. Bitcoin ETFs. This development follows approval from the U.S. Securities and Exchange Commission (SEC) and represents another important step in Bitcoin adoption.
JUST IN: BlackRock & VanEck are now advertising Spot #Bitcoin ETFs on Google following new policy update. pic.twitter.com/5yysw6N1RV
— Watcher.Guru (@WatcherGuru) January 29, 2024
Google is thus bridging the gap between Bitcoin's new financial products and the growing interest of the general public. By advertising on one of the world's largest search engines, Bitcoin ETF providers such as BlackRock and Fidelity can now reach even more potential customers.
Amazing ads from Blackrock on $IBIT, the Blackrock Bitcoin Spot ETF.
— Alessandro Ottaviani (@AlexOttaBTC) January 14, 2024
Definitely a new market of investors is reached through $IBIT
pic.twitter.com/HxUZqE65kv
BlackRock and VanEck are already using the new advertising opportunity, so other Bitcoin ETF providers such as Fideliy and Ark Invest could soon follow suit. BlackRock recently addressed potential customers with a promotional video.
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