News - Google allows Bitcoin advertising

By Ted Maas

Google allows Bitcoin advertising

Google is changing its guidelines and now allows BlackRock and other ETF providers to advertise the Bitcoin ETF. What are the implications of this decision?

Google's advertising guidelines are being updated to allow advertising for U.S. Bitcoin ETFs. This development follows approval from the U.S. Securities and Exchange Commission (SEC) and represents another important step in Bitcoin adoption.

Google is thus bridging the gap between Bitcoin's new financial products and the growing interest of the general public. By advertising on one of the world's largest search engines, Bitcoin ETF providers such as BlackRock and Fidelity can now reach even more potential customers.

BlackRock and VanEck are already using the new advertising opportunity, so other Bitcoin ETF providers such as Fideliy and Ark Invest could soon follow suit. BlackRock recently addressed potential customers with a promotional video.

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