News - HAWK: back pull or bad launch?

By Ted Maas

HAWK: back pull or bad launch?

Haliey Welch's memecoin HAWK plunged 90% since its launch on Dec. 4. Is this a back pull? The influencer denies all allegations.

With her viral TikTok response, Haliey Welch became famous overnight. The Internet now knows her mostly as the "Hawk Tuah Girl." After a series of podcasts, music videos and other projects, she also launched a memecoin: HAWK. But it collapsed immediately after its launch.
HAWK began with an impressive market capitalization of €463 million ($490 million), but quickly collapsed to just €37.8 million ($40 million). Critics are calling for a back pull, but Welch and her team contradict this.

In a interview with Fortune explained Welch that HAWK is not just about making money, but she gave few details about how the coin adds value beyond speculation.

Who is in control?

According to data from Bubblemaps and Dexscreener 80-90% of HAWK tokens at launch were in the hands of insiders and snipers - traders who buy up large quantities right at launch. One such wallet bought 17.5% of the supply for €936,000 ($993,000) and sold it an hour and a half later for a €1.22 million ($1.3 million) profit.

Welch denies that her team was involved. According to her, the coin was launched via Meteora protocol to prevent sniping, but this proved insufficient.

Legal action in sight?

US law firm Burwick Law is calling on X (formerly Twitter) to contact aggrieved investors. There may be legal consequences awaiting Welch and her team.

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