Nike launches NFT sneaker hunt in Fortnite

Fortnite players beware: Nike's NFT-supported sneaker hunt comes online today. The fashion manufacturer is taking a big step toward Web3 with this.

Anyone who logs into Fortnite today, June 20, will have a chance to participate in an "ultimate sneaker hunt" from Nike. The fashion manufacturer already shared a short teaser on Twitter.

Nike has disclosed little about the upcoming hunt. However, on social media speculated about its own gaming platform from Nike. With the move, the American company is further pushing Web3 adoption. Fortnite, meanwhile, already has more than 242.9 million active players, According to data from Active Player.

Nike sets course in NFT industry

For Nike and the NFT industry, the partnership with fortnite is already the company's second major move. In early June, the company also announced partnered with "FIFA" publisher EA SPORTS. And in November 2022, Nike launched its own Web3 platform .SWOOSH, on which the op Polygon based NFT products are offered.

Direct competitor Adidas also recently launched an NFT collection. Nike is one of the top brands in the NFT sector, along with Adidas and Gucci, According to data from Dune Analytics.