Will this company be the next MicroStrategy?

Taking on debt to invest in Bitcoin: MicroStrategy's strategy has found a successor. But which company are we talking about?

Samara Asset Group is following the same route as MicroStrategy. The company is issuing bonds worth $30 million to then invest in Bitcoin. This appears from a press release. The financial products will be listed on both the Oslo and Frankfurt stock exchanges.

At X, CEO Patrick Lowry confirmed the plans: "We have been hodling for years. Now we are increasing our Bitcoin stock and investing in new technology." Exactly how large the company's current Bitcoin stock is, however, has not been made public.

By issuing bonds for Bitcoin investments, Samara Asset Group is following the example of MicroStrategy, Michael Saylor's company, which has been investing large sums in Bitcoin for years, not shying away from debt.

Lowry added: "I don't know if it's possible, but it would be a dream to be able to stack as much as Saylor."

MicroStrategy's approach is also beginning to gain traction in Japan thanks to the company Metaplanet. Samara Asset Group is registered in Malta and listed on the Frankfurt Stock Exchange. The company's close circle includes well-known crypto investor Mike Novogratz.